For travelers
A clearer way to describe the journey, compare available offers, and keep confirmed trip information together.
About Lgrima
Building a clearer way to organize tourism transportation in Morocco.
Lgrima connects travelers and hospitality businesses with agency-managed drivers, while giving transport agencies and their teams the tools to manage requests, offers, vehicles, and confirmed trips.
Built for Morocco
Agency-based transportation
One connected product ecosystem
Why we are building Lgrima
Transportation should be easier to organize for everyone involved.
A tourism journey can involve a traveler, hotel, riad, transport agency, driver, vehicle, airport, route, and changing schedule. Too often, those details are coordinated across scattered calls, messages, and informal processes.
Lgrima is being built to keep the request, driver offers, selected vehicle, confirmed trip, communication, and agency relationship in one connected experience.
For hospitality businesses
A dedicated way to organize transportation requests for guests without mixing every booking into personal messages.
For agencies and drivers
Tools for managing drivers, vehicles, offers, and trip operations through an agency-based workflow.
The problem
One transportation request can involve too many disconnected steps.
The challenge is not only finding a vehicle. It is coordinating the right service, date, route, passenger count, luggage, driver, vehicle, offer, and pickup information.
When details are scattered
- Trip details can be spread across calls and messages
- Vehicle information may arrive late or remain unclear
- Passenger and luggage capacity questions get repeated
- Transportation options can be difficult to compare
- Hotels may coordinate several guest requests manually
- Changes can become difficult to follow
The Lgrima workflow
- A structured, service-specific request
- Compatible agency-driver offers
- Clear driver and assigned-vehicle information
- Offer comparison and client selection
- A confirmed trip record
- Support, communication, and reporting tools
Lgrima is designed to reduce coordination friction and make important trip information easier to follow.
Why agencies are central
Lgrima works with drivers through transport agencies.
Instead of opening independent driver registration, Lgrima connects operational driver access to an agency that manages the driver and assigned vehicle.
Agencies
- Invite and manage drivers
- Add and assign vehicles
- Maintain operational information
- Manage agency account activity
Drivers
- Join through an agency invitation
- Use the assigned vehicle
- Review compatible requests
- Submit offers and manage confirmed trips
Travelers and Business users
- Create transportation requests
- Receive available offers
- Compare drivers, vehicles, prices, and pickup details
- Select the preferred offer
Why this relationship matters
Clearer operational relationships
Agency-managed vehicle information
Driver access connected to an organization
A practical separation of responsibilities
Built around Morocco
A product shaped around how people travel across Morocco.
Lgrima is focused on transportation journeys that matter to visitors, residents, hospitality businesses, and transport agencies across Moroccan destinations.
Lgrima is designed to support transportation planning across Moroccan cities and destinations as the network grows.
Explore cities and destinationsAirport arrivals and departures
Hotel and riad pickups
Intercity journeys
Medina access
Coastal destinations
Mountain and excursion routes
Family and group transportation
Multi-day custom journeys
One connected ecosystem
Different products for each part of the transportation journey.
Lgrima separates each role into the product and workflow it needs while keeping the transportation experience connected.
One transportation experience
Lgrima Client
Travelers, individual clients, and businesses
Create transportation requests, compare driver offers, select trips, and manage confirmed bookings.
Business accounts exist inside Lgrima Client. There is no separate Business mobile app.
Lgrima Partner
Agency-invited drivers
Receive compatible requests, submit offers, and manage confirmed trips through the agency relationship.
Driver access starts with an agency invitation. Independent driver registration is not available.
Agency Portal
Transport agencies
Manage agency onboarding, drivers, invitations, vehicles, wallet activity, and agency operations.
Applicable platform activity is managed through the agency account; drivers do not have individual Lgrima wallets.
Affiliate Portal
Hotels, riads, guides, creators, and tourism partners
Share referral tools and track eligible referral activity and commissions.
Affiliate accounts are for referrals. They do not create or manage transportation bookings for guests.
Lgrima Tickets
Travelers, ticket sellers, and tourism businesses
Discover or list tourism tickets and experiences through a marketplace separate from transportation bookings.
Transportation requests do not automatically include tickets, guides, meals, accommodation, or activities.
Web booking and discovery
Visitors exploring or starting with Lgrima online
Explore services, routes, destinations, pricing, safety, and available web booking options.
The five transportation services are airport transfers, intercity transfers, city tours, day excursions, and custom trips.
From Morocco
Founder-led product work
Designed and developed around real product roles
A connected system for travelers, businesses, agencies, drivers, and tourism partners.
Founder-led
Built from Morocco, one product decision at a time.
Lgrima is a founder-led Moroccan technology project created around a practical product question: how can transportation requests, hospitality bookings, driver offers, agency operations, and confirmed trip information be organized through one connected system?
The product is being built gradually, with each Lgrima experience focused on a specific user: travelers, businesses, agencies, drivers, and tourism partners.
That approach keeps the work close to the realities of Moroccan tourism transportation while leaving room to learn, refine the workflows, and grow responsibly.
The goal is to give agencies, drivers, businesses, and travelers a clearer way to work together—not to remove transport agencies from the relationship.
How we build
Principles that guide Lgrima’s product decisions.
The product should remain useful, understandable, and consistent with the realities of tourism transportation in Morocco.
Clarity before complexity
Important trip, driver, vehicle, and account information should remain understandable without unnecessary workflows.
Choice instead of automatic assignment
Travelers and Business users compare available driver offers and choose the option that fits the journey.
Agencies remain part of the model
Drivers and vehicles are managed through transport agencies rather than anonymous independent registration.
Products for real roles
Travelers, businesses, agencies, drivers, and affiliates use different products because their responsibilities are different.
Honest product communication
Lgrima should not promise features, coverage, prices, safety guarantees, or availability that the product cannot support.
Morocco-first design
Services, destinations, languages, vehicle needs, cash payments, and local transportation context should shape the product.
Build gradually and improve continuously
Lgrima is developed iteratively, with product rules and workflows refined as the platform grows.
The direction
A more connected tourism transportation experience.
Lgrima is being developed to make transportation discovery, trip requests, driver and vehicle selection, agency operations, and guest-booking workflows easier to follow as the platform grows.
Easier transportation discovery
Better structured trip requests
Clearer driver and vehicle selection
Stronger agency tools
More useful route and destination information
Improved support and safety reporting
Contact Lgrima
Have a question, partnership idea, or transportation use case to discuss?
Contact Lgrima to ask about the product, Business accounts, agency onboarding, driver invitations, affiliates, or general support.